Types of Digital Marketing
· Mobile
Marketing
Basically digital marketing helping
an organization to target an audience by any mobile devices via messages,
e-mails and applications installed.
· Search Engine
Optimizer
AKA SEO is the process of increasing
the quantity of traffic on your website from web pages. There are 2 types of
SEO, there is the on-page SEO and the off-page SEO. The on-page SEO occurs when web pages are
optimized to get higher ranks whereas the off-page SEO is the linking of the
website to another one.
· Content
Marketing
Content marketing concerns the
creation and sharing of content whether it be, videos, pictures, blogs online
to a targeted audience
· Social Media
Marketing
Basically, the use of social media to
promote a product that can be a good or a service.
· Affiliate
Marketing
It is marketing that involves a third party who promotes a product or service.
The third-party can be another website, or an entity online.
· Email
Marketing
It is the most traditional form of
digital marketing, it's like the grandfather of digital marketing. It is the use of personalized emails which
are sent to future potential customers.
· Search Engine
Marketing.
AKA SEM, basically, it is advertising
used to direct customers on your website.
NB: A fee is paid each time an individual clicks on an ad. It includes, text ads, image ads or video
ads.
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