Types of Digital Marketing

 

·       Mobile Marketing

Basically digital marketing helping an organization to target an audience by any mobile devices via messages, e-mails and applications installed.

 

·       Search Engine Optimizer

AKA SEO is the process of increasing the quantity of traffic on your website from web pages. There are 2 types of SEO, there is the on-page SEO and the off-page SEO.  The on-page SEO occurs when web pages are optimized to get higher ranks whereas the off-page SEO is the linking of the website to another one. 

 

·       Content Marketing

Content marketing concerns the creation and sharing of content whether it be, videos, pictures, blogs online to a targeted audience

 

·       Social Media Marketing

Basically, the use of social media to promote a product that can be a good or a service.

 

·       Affiliate Marketing

It is marketing that involves a third party who promotes a product or service.  The third-party can be another website, or an entity online.

 

·       Email Marketing

It is the most traditional form of digital marketing, it's like the grandfather of digital marketing.  It is the use of personalized emails which are sent to future potential customers.

 

·       Search Engine Marketing.

AKA SEM, basically, it is advertising used to direct customers on your website.  NB: A fee is paid each time an individual clicks on an ad.  It includes, text ads, image ads or video ads. 

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